A TOAST TO REFRESHINGLY IRISH FOOTBALL AS ROCKSHORE ANNOUNCES FOUR-YEAR PARTNERSHIP WITH THE LEAGUE OF IRELAND
Rockshore and Rockshore 0.0, the refreshingly Irish lager, is joining forces with the League of Ireland in a game-changing four-year partnership kicking off in January 2025, that will see Rockshore become the official beer and Rockshore 0.0 the official alcohol-free beer of the League of Ireland.
The partnership, encompassing the men’s and women’s game, reflects a shared ambition to champion the growth of the League of Ireland across the country, and elevate the fan experience. As proud Irish brands, Rockshore and the League of Ireland are committed to creating engaging football moments that put loyal fans at the heart of the action.
This partnership comes hot on the heels of a stellar year for Rockshore, including the launch of Rockshore 0.0, the alcohol-free beer that delivers all the refreshing taste expected from Rockshore, with none of the alcohol. As the official non-alcoholic beer partner, Rockshore is reinforcing its commitment to responsible drinking, ensuring fans can enjoy the match responsibly, whatever their choice.
It's also been an incredible year for the League of Ireland with extraordinary title races, unprecedented progress in Europe and a fanbase that is continuing to grow through soaring attendances and record TV viewership figures. The recent BDO League of Ireland Economic Assessment report, which highlighted the €164.7 million contributed to the Irish economy through the League, demonstrates the potential for the domestic game to develop further, and the opportunity to welcome even more supporters through the gates and into pubs around the country to watch the magic of the League of Ireland.
Anne Zahan, Head of Beer, Diageo Ireland: “This is truly an exciting time for the League of Ireland, and Rockshore is thrilled to be part of the journey. Through this partnership we are committed to investing in the passion of fans across the country. From local pubs to packed stadiums, Rockshore will be there, raising a pint to the magic of Irish football.”
Mark Scanlon, Director of the League of Ireland: “We are delighted to welcome Rockshore to the League of Ireland and very excited about collaborating with the Rockshore team over the next four years to promote and grow two Irish brands. Working closely with our clubs, we'll create an even more vibrant and engaging experience for fans, ensuring that League of Ireland football continues to thrive.”
Sean Kavanagh, Commercial Director, FAI: “This new partnership is an exciting opportunity for the continued development of the League of Ireland. We’re delighted to partner with such an industry leading brand in Rockshore and are really excited by the plans that the team at Rockshore have as it has been clear that we share the same ambition in developing the League here.”
NOTES TO EDITORS
About Rockshore
Rockshore, inspired by the west-coast of Ireland, was launched by Diageo Ireland in 2018 as light and refreshing tasting Irish lager. The Rockshore brand portfolio now includes Rockshore Cider, Rockshore Light and Rockshore 0.0, providing a wide range of refreshing tasting choices for consumers. Rockshore Lager is brewed at St James’ Gate using only four quality ingredients.
Rockshore is widely available in both the on-premise and off-premise across the Isle of Ireland.
About the League of Ireland
The League of Ireland is the top tier of Irish football and dates back to the foundation of the Football Association of Ireland in 1921.
Originally established as just one division, the League of Ireland is made up of three senior competitions - the SSE Airtricity Men’s Premier Division, the SSE Airtricity Women’s Premier Division and the SSE Airtricity Men’s First Division and the EA SPORTS League of Ireland Academy for MU14, MU15, MU17, WU17, MU19 and WU19 competitions.
The League of Ireland has been administered within the Football Association of Ireland (FAI) since 2006. As such, the League benefits from the wide range of departments that exist within the FAI, including Commercial, Communications, Club Licensing, Legal, Finance, and IT.
The League is run on an operational level by the FAI's League of Ireland Department.
The National League Committee (NLC) is the governing body of the League of Ireland and consists of an Independent Chairperson appointed by the FAI Board, an FAI Board Member and ten League of Ireland Club representatives.
The League of Ireland is governed by the Participation Agreement which the League Department, the NLC and the Clubs review and amend on an annual basis. Clubs are also required to obtain licences to participate in either the Men’s and Women’s Premier Divisions or Men’s First Divisions.
