Sligo Rovers can today announce one of the most significant community projects in our history with every baby born in Sligo University Hospital this year offered a Rovers jersey on the day they enter the world.
The project, headed by the club and The Bit O’ Red Supporters Trust in conjunction with Sligo University Hospital, will see over 1,000 Rovers jerseys donated to families of newborns in Sligo and parts of Leitrim, Donegal, Roscommon, Cavan and Mayo.
The jersey is a replica of the 2021 home jersey, featuring all details of the famous Bit O’ Red shirt.
The project is a first for the League of Ireland.
Last season, during the pandemic year, the Sligo Rovers community fundraised €400,000 for the club.
Despite interactions among supporters and friends of the club coming to a standstill, the club remained at the heart of Sligo.
(Sligo Rovers CEO Colin Feehily, Sligo University hospital nurses and Bit O’ Red Supporters Trust member Gerard O’Connor)